Saturday, February 26, 2011

Whole Foods - Whole Planet Foundation and Microloans


"Join the 2011 Annual Prosperity Campaign and empower 70,000 people with a microcredit loan and the opportunity to change their own lives. "

"Debt is the weapon use to conquer and enslave societies, and interest is it's prime ammunition."
Zeitgeist: Addendum

Your donation goes not directly to the "Microentrepreneur", but to a bank which then gives loans to these 70,000 people putting them into debt and profiting the "Microfinanance Institution"!

Driectly from the Whole Plantet Foudation Website:
:Ways to Give
"... any donated resources would be directed to our microlending programs run by one of our implementing partners. "

From the glossary of terms page: Glossary
Borrower
See Microentrepreneur
Implementing Partner
Implementing Partners are usually Microfinance Institutions (MFIs) that receive grants from Whole Planet Foundation to establish and run micro lending programs. In some cases, Whole Planet Foundation funds or contributes to the loan pool of an existing MFI.
Microentrepreneur
Person who owns a small-scale business known as a microenterprise.
Microfinance
Refers to loans, savings, insurance, transfer services and other financial products targeted at low-income clients.
Microfinance Institution (MFI)
A financial institution - can be a nonprofit organization, regulated financial institution or commercial bank - that provides microfinance products and services to low-income clients.
From the keymetrics page: Keymetrics
$15,592,862 in grants given not to the microentrepreneurs, but to the businesses which lend money to the microentrepreneurs

WFM (Whole Foods Market) 2010 Prosperity Campaign Revenue by WFM Operating Region - $2,263,381 as of May 1st, 2010

Forbes magazine said that "microfinance has become a buzzword of the decade, raising the provocative notion that even philanthropy aimed at alleviating poverty can be profitable to institutional and individual investors."

Awareness

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